Ambassadors

Alice Puech, 34, is a versatile athlete. A triathlete and Ironman finisher, she turned to cycling for endurance, freedom and self-improvement, while actively working to promote women’s cycling. Captain of the Skoda “We Love Cycling” club in Nouvelle-Aquitaine, she took part in 2024 in the J-1 project by “Donnons des Elles au Vélo”, which consists of riding every stage of the Tour de France one day before the men. In 2026, she will embark on a major cycling journey across Japan (around 1,200 km), from Tokyo to Kyoto and then to the south of the country in March. She is also planning a crossing of the Pyrenees this summer.

Alan Jacopin, 22, is a French cyclist based in the Basque Country, who transitioned from BMX to ultra-distance cycling. As an ambassador for Ateliers Gonnel, he stands out for using a wooden, carbon, and flax bike for his long rides. Determined and daring, Alan made his mark by finishing 9th overall and 2nd in his category at the Race Across Spain (1,025 km with 15,800 m of elevation gain), showcasing his talent for extreme endurance events and his ability to push his limits.

Imanol Arizmendi is a 34-year-old Basque cyclist, specializing in road races and Master events. Known for his consistency and technique, he recently made his mark by finishing 19th at the Master World Championship in Aalborg and by winning the Quebrantahuesos twice, one of the most iconic races in the Pyrenees.

Émilie Morier, 26, is a French athlete with an impressive background. A former elite triathlete and U23 world champion, she has chosen to focus on professional cycling, quickly making her mark with the Saint Michel‑Préréférence Home‑Auber 93 team. Versatile and determined, Émilie combines endurance, technique, and competitiveness, and has already stood out in women’s pelotons with strong performances in both national and international races.

Antonin Laurent is an outdoor sports enthusiast, practicing trail running, running and cycling. Convinced that physical activity is essential, he promotes a vision of sport as a key driver of well-being and balance.

Formerly the founder of LookUp, he now focuses on developing projects and creating content at the intersection of sport and the environment, encouraging more active and responsible lifestyles.

Tom Burte is an athlete from Guéthary. Trail running, triathlon, cycling… Tom’s journey reflects his personality: committed and deeply driven by the pursuit of effort and challenge.

En 2025, he achieved a remarkable feat by crossing the Pyrenees by bike in under 30 hours (661 kilometres and 14,600 metres of elevation gain). After a serious accident at the end of 2025, Tom made a rapid return to competition in 2026, achieving several notable results in key events on the Basque cycling calendar, including a top 40 finish at the Desertus Bikus and a third-place finish at the Bizikleta.

Ruben is a 30-year-old passionate Spanish cyclist, experienced in major mountain cycling events and endurance challenges. He has taken part in iconic races such as Mussara, LaPeluso and Quebrantahuesos. Also a model for the Basque brand Etxeondo, he embodies a versatile profile, at the crossroads of sport and the cycling world.